Marketing Toolkit

The Division of Marketing and Communications introduced new University brand guidelines in 2020, which all units are expected to follow. The guidelines outline revised colors, new fonts, new logos, updated messaging, updated stationary, updated communication tools, revised photography and video styles and web design.

All of the resources available in this toolkit meet University brand guidelines, so you can use templates and resources with confidence. Any materials developed by the Libraries marketing and communications team will also meet University guidelines. This toolkit also includes resources related to accessibility to ensure that all of our content is accessible to all and in compliance with University policy and federal law.

If you would like to develop content on your own, you are responsible for meeting University brand guidelines, so we have included all pertinent brand information, including fonts, colors, logo usage, etc. The Libraries marketing and communications team is happy to look over any designs to help ensure that brand standards are met.

Note: Clemson logos are protected and vendors must be licensed to reproduce them. Clemson uses a brand-management program, Brand 360, that helps ensure brand compliance. Designs that use old logos or unrecognized logos will be flagged by the system, resulting in lost production time.

Contact

For questions or help regarding Marketing and Communications see below or fill out the Marketing and Outreach Request form.

Libraries Marketing and Communications
Angela Nixon, anixon@clemson.edu

Community Engagement
Lynn Dingle, rositad@clemson.edu

Resources